Location: Gurgaon, Haryana
Employment Type: Full-time
We are seeking a results-driven Digital Marketing & Lead Generation Specialist to manage and execute online campaigns that generate high-quality leads for our real estate projects. The ideal candidate will have expertise in digital marketing, paid ads, SEO, social media, and lead funnels, with a proven track record in real estate marketing.
Develop and execute digital marketing strategies to drive qualified leads through Google Ads, Facebook Ads, Instagram, LinkedIn, and other channels.
Manage end-to-end lead generation campaigns including planning, execution, monitoring, and optimization.
Optimize landing pages, ad creatives, and CTAs to improve conversion rates.
Track, measure, and report campaign performance using analytics tools (Google Analytics, Meta Business Suite, CRM dashboards).
Coordinate with the sales team to ensure lead quality and conversions.
Implement SEO strategies (on-page/off-page) to increase organic reach.
Manage social media presence and content to build brand awareness and engagement.
Research market trends, competitor strategies, and consumer behavior to refine campaigns.
Build and maintain databases for email/SMS/WhatsApp marketing campaigns.
Ensure marketing activities comply with real estate regulations and company guidelines.
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
2–5 years of experience in digital marketing & lead generation, preferably in real estate.
Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, SEO tools, and CRM platforms.
Strong understanding of PPC, CPL, CPC, CPM, and ROI tracking.
Excellent skills in copywriting, ad creatives, and campaign optimization.
Knowledge of automation tools (HubSpot, Zapier, Zoho, etc.) is a plus.
Strong analytical, problem-solving, and communication skills.
Ability to work in a fast-paced environment and meet deadlines.
Attractive salary with performance-based incentives.
Opportunity to work with premium real estate projects.
Professional growth and learning opportunities in a dynamic team environment.
A collaborative and innovative workplace in the heart of Gurgaon.