డిజిటల్ మార్కెటింగ్ మేనేజర్

Job Title: Digital Marketing Manager

Company: SWAB Technologies Pvt Ltd
Project: Bharat e-Seva Kendra – Rural Digital Transformation Mission
Location: Pune
Salary: ₹3,60,000 – ₹4,20,000 (Based on experience) + Incentives + Performance Bonus

About the Role (Very Important Section)

We are looking for a highly creative, innovative, and result-driven Digital Marketing Specialist who can completely take charge of our digital presence and drive brand growth for Bharat e-Seva Kendra.

This person will work like a digital brain of the company —
✔ Building strategy
✔ Creating new ideas
✔ Executing high-performance campaigns
✔ Generating franchise leads
✔ Increasing brand value
✔ Building public trust
✔ Making our brand viral across rural and urban audiences

This is NOT a basic posting/content role.
This is a full digital authority role.

Key Responsibilities (In-Depth & Impact-Oriented)

1. Own the Entire Digital Ecosystem

The candidate must independently handle:

• Social Media (Instagram, Facebook, YouTube, LinkedIn)

• Digital Ads (Meta, Google, YouTube)

• Website, Landing Pages & SEO

• WhatsApp Automation, CRM, TeleCRM, WATI

• Email Marketing

• Performance Analytics

• Automation flows for franchise inquiry and support

This person must run digital like a complete department in one powerful mind.

2. Creative & Trend-Oriented Content Leadership

You must create content that stands out and becomes trendy:

• Create new concepts, reels, short videos, and storytelling content

• Build creative messaging that emotionally connects with rural India

• Design innovative content that builds trust and authority

• Keep track of trends on Instagram, YouTube & industry

• Launch new themes, series, campaigns every month

• Create scroll-stopping, attention-grabbing, and viral-worthy content

• Work with editors and designers to produce world-class output

Your creativity will directly shape the brand image.

3. High-Performance Lead Generation

You will be fully responsible for creating, managing, and optimizing:

• Meta Lead Campaigns

• Google Search & Display Ads

• YouTube Video Ads

• Retargeting campaigns

• Funnel-based lead nurturing

• CRM pipelines

• ROI-driven optimization

You must ensure:
✔ High-quality leads
✔ Low CPL
✔ Strong conversion assistance
✔ Proper follow-up automation

4. Innovation & New Initiative Development

We want someone who can build something new every month such as:

• Creative campaigns around rural empowerment

• Digital public awareness drives

• New video formats (customer stories, behind the scenes, village tours)

• Micro-campaigns targeting specific districts

• Franchise success stories

• Interactive social media contests

• Digital PR ideas

• Reels that emotionally move rural audiences

• Unique positioning ideas that make Bharat e-Seva Kendra the No.1 rural brand

You must bring fresh ideas, not wait for instructions.

5. Branding & Image Building

You are responsible for projecting our brand as:
⭐ Trustworthy
⭐ Impactful
⭐ Visionary
⭐ Rural-first
⭐ Technology-driven
⭐ Government-aligned

Actions include:

• Building trust-building communication

• Showing our ground success stories

• Highlighting franchise achievements

• Creating CEO/founder branding

• Ensuring consistent brand voice & personality

• Making people feel our brand is premium + impactful + people-focused

6. Website, SEO & Digital Infrastructure

You must manage and optimize:

• Website SEO (ranking for 40,000+ rural searches)

• Landing pages for high conversion

• Blog writing & keyword planning

• Technical SEO

• Google Business presence

• YouTube SEO

Your goal is to make us:
“Most searched rural digital service brand in Maharashtra.”

7. Video Production & Creative Direction

You will manage:

• Concept creation

• Script writing

• Shooting plan

• Editing supervision

• Publishing & analytics

Types of videos expected:
✔ Franchise Success Stories
✔ Rural Impact Videos
✔ Founder’s Thought Leadership
✔ Daily short reels
✔ Explainer videos
✔ Social proof videos
✔ Trend-based content

8. Reporting, Insight & Budget Ownership

• Weekly reporting of all campaigns

• Strategic insights and monthly plans

• CPL, ROI, Engagement, Conversion Rate

• Creative performance metrics

• Improvement strategies

You must operate like a digital growth scientist.

Who Should Apply (Candidate Personality Profile)

We want a person who is:

• Extremely creative

• Highly innovative

• Obsessed with digital trends

• Passionate about storytelling

• Strong in strategy + execution

• Growth-driven

• Fast-thinking

• Self-managed and proactive

• Strong communicator (Marathi + English)

• Emotionally connected to rural India

• Ready to build something big

This person should think like:
“How can I make this brand viral and successful?”

Not:
“What post should I make today?”

Required Skill Set

Technical Skills

• Meta Ads, Google Ads, YouTube Ads

• Social Media Strategy

• SEO/SEM

• WordPress / Webflow

• Canva / Adobe Suite

• CRM & Automation (TeleCRM, Wati)

• Funnel building

• Copywriting & storytelling

• Basic video editing

• Creative direction

Performance KPIs

Your performance will be measured on:
✔ Lead generation volume
✔ Lead quality & CPL
✔ Social media engagement
✔ Brand growth & reach
✔ Website traffic & ranking
✔ Creative output quality
✔ Innovation contribution
✔ Execution speed
✔ Franchise inquiry conversion support
✔ Automation efficiency

Salary & Growth

• ₹3.6 – ₹4.2 LPA (based on experience)

• Incentives + bonuses

• High learning & leadership exposure

• Direct mentorship from company directors

• Opportunity to lead a 44,000+ center mission

• Fast-track promotion based on output

Why Join Us

• You will build one of Maharashtra’s largest rural brands.

• Your creativity will impact lakhs of people.

• You will get complete freedom to innovate.

• Your ideas will become real digital initiatives.

• You will work closely with founders and senior leadership.

This is for someone who wants a career-defining role, not just a job.

• It is a Full Time డిజిటల్ మార్కెటింగ్ job for candidates with 2 - 4 years of experience.

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