Professional Summary:
Results-driven Digital Marketing Team Leader with 5 years of experience in leading high-performance marketing teams within a website development and IT services environment. Proven track record in designing and executing data-driven digital marketing strategies that increase traffic, improve conversion rates, and drive revenue growth. Expertise in SEO, SEM, social media marketing, content marketing, email campaigns, and lead generation tailored to the web development industry. Adept at managing cross-functional teams, analyzing KPIs, and leveraging marketing automation tools to optimize performance.
Key Skills:
Digital Marketing Strategy
SEO/SEM Optimization
Google Ads & Analytics
Social Media Campaigns (Meta, LinkedIn, Instagram)
Content Marketing & Blogging
B2B Lead Generation
Marketing Automation (HubSpot, Mailchimp)
Team Leadership & Project Management
Conversion Rate Optimization (CRO)
Website Traffic Analysis
Achievements:
Increased qualified leads by 60% YoY through targeted SEO and PPC campaigns.
Successfully led a team of 5 marketers, delivering consistent growth in MQLs.
Boosted organic traffic by 120% for a web development service page through strategic content updates and backlinking.
Implemented marketing automation workflows that reduced lead response time by 40%.