Job Summary:
We're seeking a skilled PPC Executive to manage and optimize our pay-per-click campaigns across Google Ads and other platforms. The successful candidate will have a strong understanding of PPC advertising, keyword research, and campaign optimization.
Key Responsibilities:
1. Campaign Management:
- Manage and optimize PPC campaigns across Google Ads and other platforms.
- Conduct keyword research and analysis to identify new opportunities.
2. Ad Copywriting:
- Write compelling ad copy that drives conversions.
- Ensure ad copy aligns with brand messaging and marketing goals.
3. Bid Management:
- Manage bids and budgets to ensure optimal ROI.
- Monitor and adjust bids to stay competitive.
4. Performance Analysis:
- Analyze campaign performance and provide insights for improvement.
- Track and report on key metrics, such as CPC, CTR, and conversion rate.
5. Optimization:
- Continuously optimize campaigns for better performance.
- Identify and implement new strategies to improve ROI.
Requirements:
1. Experience: 1-3 years of experience in PPC advertising.
2. Skills:
- Strong understanding of Google Ads and other PPC platforms.
- Keyword research and analysis skills.
- Ad copywriting and bid management skills.
- Analytical and problem-solving skills.
3. Certifications: Google Ads certification or other relevant certifications.
What We Offer:
1. Competitive salary: A competitive salary package.
2. Opportunities for growth: Opportunities for professional growth and development.
3. Dynamic work environment: A fast-paced and dynamic work environment.