We are seeking a passionate and results-driven Digital Marketing Specialist to join our growing team. The ideal candidate will have a strong understanding of various digital marketing channels and a proven track record of developing and executing successful online campaigns. You will be responsible for enhancing our online presence, driving traffic, and ultimately contributing to our business growth.
Develop and implement digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve performance targets.
Conduct keyword research and optimize website content for search engine visibility and ranking.
Create engaging and compelling content for our website, blog, social media, and email campaigns.
Manage and grow our social media presence across relevant platforms, engaging with our audience and building brand awareness.
Develop and execute email marketing campaigns, including list segmentation, content creation, and performance analysis.
Analyze website traffic and campaign performance using tools like Google Analytics, providing insights and recommendations for optimization.
Stay up-to-date with the latest digital marketing trends and best practices, identifying new opportunities for growth.
Collaborate with sales, product, and design teams to ensure consistent brand messaging and integrated marketing efforts.
Monitor competitor activities and identify areas for improvement.
Prepare regular reports on digital marketing performance, highlighting key metrics and achievements.