We are looking for a creative, data-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products/services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
Key Responsibilities:
Develop and execute digital marketing campaigns across various channels (SEO, SEM, social media, email, content, etc.)
Manage and optimize paid search and social advertising (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.)
Monitor and report on campaign performance using analytics tools (Google Analytics, GA4, etc.)
Manage company website, including content updates, SEO improvements, and UX enhancements
Plan and execute email marketing campaigns using platforms like Mailchimp, HubSpot, or similar
Collaborate with content creators and designers to produce high-quality, engaging content
Stay up to date with digital marketing trends, best practices, and tools
Conduct competitor analysis and market research to inform campaign strategies