Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that promote the company’s products or services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
Plan and execute all digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising.
Develop and manage content for websites, blogs, and social media accounts.
Monitor and analyze campaign performance using tools like Google Analytics, and suggest improvements.
Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Collaborate with designers and content creators to produce engaging marketing materials.
Stay up to date with the latest digital marketing trends and best practices.
Manage and maintain the company’s website (including content updates, performance, and user experience).
Track and report on KPIs such as traffic, engagement, conversions, and ROI.
Assist in the planning and execution of paid ad campaigns (Google Ads, Meta Ads, etc.).
Conduct competitor analysis and market research.