We are seeking a creative and tech-savvy Digital Marketing Executive to join our marketing team. You will be responsible for planning, executing, and optimizing online marketing strategies to increase brand visibility, generate qualified leads, and support business growth for our IT services and products.
Plan and manage digital marketing campaigns across Google Ads, Facebook, LinkedIn, and other platforms.
Optimize campaign performance through A/B testing, audience targeting, and budget allocation.
Perform keyword research and implement on-page/off-page SEO strategies.
Coordinate with developers/designers for website updates and landing page improvements.
Track and improve website traffic and search rankings.
Create, schedule, and manage content across social platforms (LinkedIn, Instagram, Twitter, Facebook).
Increase followers, engagement, and brand awareness through regular posts and campaigns.
Write or coordinate the creation of blogs, emailers, case studies, and ad copies.
Manage content calendars and email marketing tools (Mailchimp, SendGrid, etc.).
Monitor and report on campaign performance using Google Analytics, Facebook Insights, etc.
Provide insights and suggest improvements to maximize ROI and reach.
Bachelor's degree in Marketing, Communications, IT, or a related field.
1 years of hands-on experience in digital marketing (internships also considered).
Strong knowledge of Google Ads, Meta Ads, SEO tools (Ahrefs, SEMrush), and Google Analytics.
Familiarity with content marketing, email marketing, and marketing automation tools.
Excellent communication, writing, and organizational skills.
Ability to work independently and in a team.
Basic understanding of HTML/CSS and WordPress
Certification in Google Ads / HubSpot / Facebook Blueprint is a plus
Experience with B2B marketing for IT/software services or SaaS is a bonus