Key Responsibilities:
Develop and manage digital marketing campaigns (SEO/SEM, email, social media, display advertising, etc.)
Plan and execute marketing strategies to drive online traffic and lead generation
Monitor and optimize campaigns across platforms (Google Ads, Meta Ads, LinkedIn, etc.)
Manage and improve content for the company website and social media platforms
Measure performance of digital marketing efforts using a variety of analytics tools (Google Analytics, Google Tag Manager, etc.)
Identify trends and insights, and optimize spend and performance based on data
Collaborate with internal teams to create landing pages and optimize user experience
Assist in managing CRM systems and marketing automation tools (e.g., Hub Spot, Mail chimp)
Stay up-to-date with the latest digital marketing trends and best practices