Develop and implement comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, content marketing, display advertising, and affiliate marketing.
Lead and manage digital campaigns from concept to execution, ensuring alignment with overall business objectives and brand guidelines.
Analyze performance data and provide actionable insights to optimize campaigns and improve conversion rates and ROI.
Oversee and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic, lead generation, and sales.
Collaborate with the content and creative teams to create engaging content that resonates with target audiences.
Mentor and guide junior team members, providing support and advice on best practices in digital marketing.