We are looking for an experienced Digital Marketing Executive with strong expertise in managing and optimizing paid advertising campaigns across Google Ads and Meta (Facebook & Instagram) Ads platforms. The ideal candidate will be responsible for developing, executing, and monitoring high-performing digital marketing campaigns that drive traffic, engagement, and conversions in line with business goals.
Plan, execute, and manage paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram Ads).
Conduct in-depth keyword research, audience targeting, and competitor analysis to optimize campaigns.
Monitor campaign performance daily and provide actionable insights to improve ROI, CTR, conversion rates, and reduce CPC.
Create compelling ad copies, visuals, and landing pages in collaboration with the creative team.
Set up and manage tracking tools (Google Analytics, Facebook Pixel) to monitor performance and conversions.
Stay updated with the latest trends, tools, and best practices in digital advertising and paid media.