A performance marketing job description involves managing and optimizing online advertising campaigns across channels like paid search, social, and display to drive specific, measurable results such as leads and sales. Key responsibilities include developing strategy, executing campaigns, analyzing data to make data-driven decisions, optimizing performance to maximize ROI, managing budgets, and reporting on results. This role requires strong analytical skills, a deep understanding of digital marketing platforms, and the ability to collaborate with other teams.
Key responsibilities
Strategy and execution: Develop and implement performance marketing strategies and campaigns across digital channels like paid search (PPC), social media, and display.
Campaign management: Build, manage, and oversee daily operations of online ad campaigns.
Data analysis and optimization: Analyze campaign performance data to identify issues, optimize strategies, and improve key metrics like click-through rates and conversions. This includes running A/B tests.
Budget management: Manage marketing spend and allocate budgets effectively to ensure efficient resource use and maximize return on investment (ROI).
Reporting: Measure results, track performance against KPIs, and create regular reports for stakeholders, providing actionable insights and recommendations for improvement.
Collaboration: Work with other teams, such as content and product, to ensure marketing efforts are aligned with overall business goals.
Required skills and qualifications
Analytical and data-driven: Strong ability to interpret data, analyze performance metrics, and make decisions based on insights.
Technical proficiency: Expertise with advertising platforms like Google Ads and Facebook, as well as analytics tools like Google Analytics.
Digital marketing knowledge: A deep understanding of various digital channels and paid media strategies.
Strategic thinking: Ability to think strategically and align marketing activities with business objectives.
Communication: Excellent communication skills for reporting and cross-functional collaboration.
Organization and proactivity: Highly organized and proactive with strong attention to detail.