📌 Core Digital Marketing Job Roles
• Digital Marketing Manager: Oversees strategy, budgets, campaigns across platforms.
• SEO Specialist: Improves organic visibility through on-page/off-page SEO.
• Social Media Manager: Manages FB, IG, YouTube; content calendar, engagement.
• PPC / Ads Expert: Google/Facebook Ads, A/B testing, conversions, ROI tracking.
• Content Writer: Creates blogs, ad copy, captions, website & email content.
• Graphic Designer: Creates posters, reels thumbnails, brand identity design.
• Video Editor / Reels Creator: Edits reels, shorts, event promos; transitions & effects.
• Email Marketing Expert: Campaign automation, newsletters, drip sequences.
• Web Analytics Expert: Monitors GA4, heatmaps, user behavior & conversion.
• CRM & Lead Nurture: Lead funnels, segmentation, lifecycle campaigns.
🧠 Advanced AI & Marketing Software Tools
Lead Generation:
- Apollo.io
- Lusha
- Hunter.io
- LinkedIn Sales Navigator
- GetProspect
Creative Content Writing:
- Jasper AI
- Copy.ai
- Writesonic
- Surfer SEO
- Grammarly
Poster & Reels Design:
- Canva Pro
- Adobe Express
- InVideo
- CapCut
- Descript
- Adobe Premiere Pro
Social Media Management:
- Meta Business Suite
- Hootsuite
- Buffer
- SocialPilot
- Publer
Email Marketing:
- Mailchimp
- ConvertKit
- Sendinblue
- Zoho Campaigns
CRM & Automation:
- HubSpot
- Zoho CRM
- Freshsales
- Pipedrive
- Zapier
- Make (Integromat)
Analytics:
- Google Analytics 4
- Google Tag Manager
- Hotjar
- Clarity
- Looker Studio