Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
Monitor and analyze website traffic, engagement metrics, and conversion rates using tools like Google Analytics, GA4, and Search Console.
Create and manage content for digital platforms, including social media posts, blogs, email newsletters, and web pages.
Optimize landing pages and user funnels to increase conversion rates.
Manage PPC campaigns (Google Ads, Meta Ads), including keyword research, bidding strategies, and performance tracking.
Coordinate with designers and developers to ensure brand consistency across all digital platforms.
Monitor social media performance and respond to comments or inquiries.
Track and report on performance metrics and suggest optimization strategies.
Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Required Skills & Qualifications
Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
1–3 years of experience in a digital marketing role.
Hands-on experience with tools like:
Google Ads, Google Analytics (GA4)
Facebook/Instagram Ads Manager
SEO tools (e.g., Ahrefs, SEMrush, Moz)
Email marketing platforms (Mailchimp, HubSpot, etc.)
WordPress, Canva, or Adobe Creative Suite (a plus)
Strong understanding of current online marketing concepts, strategy, and best practices.
Analytical mindset with good organizational and multitasking abilities.
Excellent written and verbal communication skills.
Key Performance Indicators (KPIs)
Website traffic growth (sessions, users, time on page)
CTR and conversion rates on paid campaigns
ROI on PPC and social media campaigns
Email open and click-through rates
Social media engagement and follower growth
Lead generation volume and cost per lead (CPL)
Preferred Certifications (Not mandatory, but a plus)
Google Ads Certification
Google Analytics Certification