PERFORMANCE MARKETING EXECUTIVE
(5-10 YEARS EXPERIENCE)
We are looking for a results-driven Performance Marketing Executive to lead and manage our digital advertising campaigns across Meta, Google, YouTube Ads, and SEO. The ideal candidate should have a strong strategic mindset, excellent analytical skills, and the ability to optimize campaigns for maximum ROI.
KEY RESPONSIBILITIES:
Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram), Google (Search, Display, Shopping), and YouTube Ads.
Develop and implement SEO strategies to drive organic traffic growth.
Monitor and analyze campaign performance, providing data driven insights and reports on key KPIs like ROAS, CTR, CPC, and conversions.
Collaborate with the creative team to develop high-performing ad creatives, landing pages, and copy.
Work closely with external marketing agencies, ensuring alignment with brand goals and performance metrics.
Stay updated on the latest digital marketing trends, algorithms, and platform updates to drive innovation in campaigns. Implement A/B testing for creatives, ad copies, and landing pages to improve efficiency.
Manage and optimize ad budgets to maximize ROI.
Leverage audience insights for precise targeting, retargeting, and lookalike audience strategies.
KEY REQUIREMENTS:
3-5 years of experience in performance marketing, with a strong track record in Meta, Google, YouTube Ads, and SEO.
Strong analytical and reporting skills, with experience using tools like Google Analytics, Google Ads Manager, Facebook Ads Manager, and SEO tools (SEMRush, Ahrefs, or similar).
Exceptional command over written and verbal communication.
Ability to work in a fast-paced environment, managing multiple campaigns simultaneously.
Hands-on experience in fashion, retail, or eCommerce brands is highly preferred. Ability to liaise across departments & external agencies align strategies effectively.
Strong problem-solving skills and a data-driven approach to decision-making
Location: Chennai (Work from Office)
Experience: 5-10 Years
Salary: As per industry standards
Contact - 7358035183
Yuvanesh - HR