Data Collection & Filtering
Gather marketing and audience data from platforms like Google Ads, Meta (Facebook & Instagram), and email campaigns.
Clean and filter raw data to remove duplicates, irrelevant entries, or incomplete records.
Categorize data by source, campaign type, and audience demographics for better analysis.
Campaign Performance Tracking
Assist in monitoring key performance metrics (CTR, CPC, conversions, impressions, etc.).
Maintain spreadsheets or dashboards (Google Sheets, Excel, or Data Studio) for regular performance updates.
Support in preparing weekly and monthly reports.
Audience Segmentation
Help in segmenting audience lists based on location, interest, behavior, or engagement levels.
Filter and refine customer databases to ensure precise ad targeting.
SEO & Web Data Support
Track keyword performance and website traffic data using Google Analytics and Search Console.
Identify and report trends or anomalies in website data.
Market & Competitor Research
Collect data from competitor ads, website analytics, and social campaigns.
Filter and organize competitive insights for the digital marketing team.
Ad Campaign Data Support
Assist in setting up tracking pixels and UTM parameters for data accuracy.
Support A/B testing activities by filtering test data and compiling results.