Key Responsibilities:
Campaign Strategy and Planning:
Developing and implementing digital marketing strategies aligned with business goals.
Content Creation and Optimization:
Creating engaging content (e.g., blog posts, website copy, social media updates) and optimizing it for search engines and user experience.
Social Media Management:
Managing social media presence, engaging with followers, and running social media campaigns.
SEO and SEM Implementation:
Optimizing websites for search engines (SEO) and managing paid search campaigns (SEM).
Performance Analysis and Reporting:
Tracking key performance indicators (KPIs), analyzing campaign data, and reporting on results.
Email Marketing Campaigns:
Developing and executing email marketing campaigns to nurture leads and engage subscribers.
Paid Advertising Management:
Managing and optimizing paid advertising campaigns on platforms like Google Ads and social media.
Market Research and Audience Insights:
Understanding target audiences and their behavior to inform marketing strategies.
Website Management:
Ensuring the website is optimized for user experience and search engine visibility.
Collaboration:
Working with other marketing team members, sales teams, and potentially external agencies.