Position Title: Digital Marketing, Website Designing, PPC Expert & Content Writer
Location: Dwarka more
Employment Type: Full Time
Salary: 20k
Overview:
We are seeking a highly skilled and dynamic professional to fill the role of Digital Marketing Website Designing, PPC Expert & Content Writer. This multifaceted position combines expertise in website design, pay-per-click advertising (PPC), and content writing to help enhance our digital presence, drive traffic, and increase conversions.
The ideal candidate will have a strong background in digital marketing, experience with PPC platforms like Google Ads, social media marketing, and an eye for website aesthetics. They should also possess excellent writing skills to create engaging content across various digital channels.
Key Responsibilities:
1. Website Design and Development:
• Design and develop user-friendly, responsive, and aesthetically pleasing websites.
• Collaborate with the marketing team to ensure the website aligns with branding, messaging, and goals.
• Optimize websites for speed, mobile devices, and SEO performance.
• Maintain and update website content as needed.
• Implement effective CTAs (Calls to Action) to drive user engagement and conversions.
2. PPC Campaign Management:
Plan, execute, and manage PPC campaigns on platforms like •Google Ads••, Bing Ads, and social media platforms (Facebook, LinkedIn, Instagram, etc.).
• Conduct keyword research, competitor analysis, and continuous optimization to ensure effective ROI.
• Monitor and analyze campaign performance, adjusting bids, targeting, and ad copy to improve results.
• Prepare regular reports with insights on campaign performance, traffic, and budget utilization.
3. Content Creation and Writing:
• Write engaging, SEO-friendly content for websites, blogs, social media posts, email newsletters, and landing pages.
• Craft compelling ad copy for PPC campaigns, ensuring the tone, messaging, and CTA align with overall business objectives.
• Collaborate with the design and marketing teams to develop creative content strategies.
• Stay up-to-date with industry trends and best practices for digital marketing and content writing.
4. Analytics and Reporting:
• Use Google Analytics, Google Ads, and other marketing tools to track performance metrics and provide insights.
• Generate reports on website traffic, PPC campaign performance, and content engagement to guide strategy and decision-making.
• Continuously monitor and optimize campaigns to ensure effectiveness and efficiency.
5. Collaboration and Strategy:
• Work closely with the marketing team to create cohesive digital marketing strategies.
• Participate in brainstorming sessions and strategy meetings.
• Contribute innovative ideas for driving traffic, engagement, and conversions through design, paid media, and content.
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#### Required Skills and Qualifications:
• Website Design:
Proficiency in •HTML, CSS••, and JavaScript (basic level). Familiarity with design tools like Adobe XD, Figma, or Sketch.
Experience with website platforms like •WordPress••, Shopify, or Wix.
Strong understanding of •UI/UX•• principles, responsive design, and accessibility best practices.
• PPC Expertise:
Hands-on experience with •Google Ads••, Bing Ads, and social media advertising platforms.
Strong analytical skills and experience using PPC tools (e.g., •Google Ads Editor••, SEMrush, SpyFu).
• Ability to optimize campaigns, adjust bidding strategies, and ensure positive ROI.
• Content Writing:
Exceptional writing, editing, and proofreading skills, with a strong command of •SEO•• principles.
• Ability to write for different digital formats, including web pages, blogs, ad copy, and email newsletters.
Knowledge of •content management systems (CMS)•• like WordPress.
• Digital Marketing:
A deep understanding of •SEO••, social media marketing, email marketing, and other digital channels.
• Proven track record of increasing traffic and conversions via organic and paid channels.
• Understanding of marketing funnels and customer journey mapping.
• Tools and Software:
Proficiency in •Google Analytics••, Google Tag Manager, and Google Search Console.
Familiarity with email marketing tools (e.g., •Mailchimp••, SendGrid).
Experience with •A/B testing•• and data-driven marketing techniques.
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#### Preferred Skills:
Experience with •conversion rate optimization (CRO)••.
Knowledge of •video marketing•• and basic video editing tools.
Experience with •CRM systems•• like HubSpot or Salesforce.
Familiarity with •affiliate marketing•• and remarketing strategies.
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#### Qualifications:
Bachelor's degree in •Marketing••, Digital Media, Web Design, or related fields (or equivalent work experience).
• 3+ years of experience in digital marketing, website design, PPC campaign management, and content writing.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Strong attention to detail and problem-solving abilities.
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#### How to Apply:
Please submit your resume, portfolio, and samples of previous work (especially PPC campaigns and content writing samples) to 7428904867 We look forward to seeing how you can contribute to our team's success!
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