Key Responsibilities:
Plan and execute all digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies through digital marketing.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize the user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
Manage and grow company presence across social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)