Job Summary:
We are seeking a skilled Digital Marketing to manage and enhance our online presence. The ideal candidate will be responsible for updating product listings and offers on our website, driving online traffic, and implementing digital marketing strategies to boost brand visibility and sales.
Key Responsibilities:
Website Management:
Update product listings, specifications, pricing, and offers on the website.
Ensure website content is accurate, up-to-date, and SEO-friendly.
Work with the development team to improve UI/UX and optimize website performance.
Digital Marketing Campaigns:
Plan and execute digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
Monitor and optimize paid campaigns to maximize ROI.
Manage and grow the company's social media presence through engaging content.
SEO & Content Marketing:
Optimize website content for search engines (SEO) to improve ranking and traffic.
Write blogs, product descriptions, and promotional content.
Research and implement effective keywords and backlinks.
Email & SMS Marketing:
Create and manage email/SMS marketing campaigns to engage existing and potential customers.
Analyze email performance metrics and optimize accordingly.
Analytics & Reporting:
Monitor website traffic and social media engagement using tools like Google Analytics and Facebook Insights.
Generate reports on campaign performance and suggest improvements.
Market Research & Strategy:
Stay updated on industry trends, competitor activities, and digital marketing best practices.
Recommend strategies to improve customer engagement and lead conversion.
Required Skills:
1-3 years of experience in digital marketing, website management, or a similar role.
Strong knowledge of SEO, Google Ads, Facebook & Instagram Ads, and social media marketing.
Experience with CMS platforms (WordPress, Shopify, etc.) is a plus.
Proficiency in Google Analytics, Google Search Console, and other digital marketing tools.
Basic graphic design skills (Canva, Photoshop) are a plus.
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.
Salary & Benefits:
Competitive salary based on experience.
Opportunity to work in a dynamic and growing IT retail and corporate business.