We are looking for a highly skilled Content & Digital Marketing Executive to join our on-site team in Amritsar, India. The ideal candidate must possess exceptional written and spoken English, as they will be creating professional content for our Australia-based business working closely with RTOs and CRICOS Colleges (Australian Education Sector).
This role involves content creation, website management, SEO tasks, email marketing support, and lead-generation activities. The selected candidate will work from our Amritsar office (this is not a remote position).
Key ResponsibilitiesContent Creation & Management
Write high-quality content for websites, blogs, email campaigns, marketing collateral, and online courses.
Ensure all content aligns with Australian standards, RTO requirements, and branding guidelines.
Use AI tools such as ChatGPT to improve content quality and efficiency.
Prepare documents, sheets, and presentations using MS Word, Excel, Google Sheets, and Google Workspace tools.
Website & SEO Support
Upload and manage content in WordPress (non-developer level).
Perform basic SEO tasks including keyword research, meta descriptions, image optimisation, tags, and page formatting.
Assist in maintaining correct WordPress settings for SEO and user experience.
Digital Marketing & Lead Generation
Assist in creating and scheduling email campaigns using Mailchimp.
Support SMS campaigns using DirectSMS.
Work within FlowLu for CRM, project tracking, and workflow updates.
Participate in lead-generation activities, including online research and data collection.
Multimedia & Design
Create simple marketing videos using CreateStudio.
Use Canva for basic layouts, creatives, and graphics.
Work with Formcan when needed (training will be provided).
Required Skills & Qualifications
Strong understanding of content writing, proofreading, and editing.
Basic understanding of SEO principles.
Ability to use MS Office and Google Workspace tools efficiently.
Familiarity with ChatGPT or AI writing tools.
Ability to learn new software quickly (training will be provided).
Strong organisational skills, attention to detail, and ability to work under deadlines.
Must be able to work physically from our office in Amritsar (no remote option).
Experience with Mailchimp, DirectSMS, FlowLu.
Basic video editing or design experience (CreateStudio, Canva).
Experience working with international clients, specifically Australia.
Mandatory Skills
Excellent English communication skills (spoken and written)
Working knowledge and experience of WordPress (content upload, formatting, basic settings)
Job Types: Full-time, Permanent
Benefits:
Leave encashment
Paid sick time
Paid time off