Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
Manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and additional relevant platforms.
Monitor and analyze website traffic and user behavior using tools like Google Analytics and provide actionable insights.
Optimize website content, landing pages, and paid search copy for SEO and conversion rate improvements.
Run PPC campaigns on Google Ads and social media platforms (Facebook Ads, LinkedIn Ads, etc.).
Collaborate with internal teams to create landing pages and optimize user experience (UX).
Develop engaging content for blogs, articles, newsletters, and promotional materials.
Track KPIs such as traffic, leads, conversion rates, and ROI to evaluate performance.
Stay up-to-date with digital marketing trends and potential new channels and strategies.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
1–3 years of experience in digital marketing or related role.
Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, Mailchimp, SEMrush/Ahrefs, and Google Analytics.
Solid knowledge of SEO, keyword research, and Google Analytics.
Excellent understanding of digital marketing concepts and best practices.
Strong communication, analytical, and organizational skills.
Ability to work independently and manage multiple projects.