Generate leads through online platforms, social media, email campaigns, and cold calling
Qualify prospects based on interest, budget, location, and timeline
Maintain and update CRM systems with accurate lead information and activity logs
Collaborate with sales agents to hand off warm leads and support conversion
Monitor campaign performance and optimize strategies for better lead quality
Conduct market research to identify target demographics and emerging trends
Follow up with leads via phone, email, or messaging to nurture interest
Create and manage landing pages and lead capture forms for digital campaigns
Required Skills & Qualifications
1–3 years of experience in lead generation, preferably in real estate or sales
Strong communication and persuasion skills
Ability to analyse data and adjust strategies accordingly