Content Creation: This is the core responsibility. Specify the types of content they will create, such as blog posts, articles, social media posts, videos, whitepapers, case studies, or email newsletters.
Content Strategy & Planning: Mention the role in developing and implementing a content calendar. This shows they'll be involved in more than just execution, including brainstorming new ideas and aligning content with marketing goals.
SEO & Optimization: Highlight the need for knowledge of search engine optimization (SEO) best practices. This includes conducting keyword research, optimizing content for search engines, and using analytics to improve performance.
Audience Engagement: Emphasize the goal of creating content that resonates with the target audience. This can include monitoring comments, responding to questions, and fostering community engagement on social media and other platforms.
Collaboration: Specify the teams they will work with, such as marketing, design, and product teams. This highlights the collaborative nature of the role and the need for strong communication skills.
Research & Fact-Checking: A crucial part of content creation is ensuring accuracy. The job description should mention the need for conducting thorough research on industry-related topics and fact-checking information.
Editing & Proofreading: The creator should be responsible for editing and proofreading their own work and potentially the work of others to ensure all content is high-quality, free of errors, and consistent with the brand's tone and voice.
Performance Analysis: Include the responsibility for tracking and analyzing content performance using tools like Google Analytics or social media metrics. This shows the role is data-driven and focused on continuous improvement.