1. Develop and maintain a monthly content calendar for all social media platforms.
2. Coordinate with the design/content teams to ensure timely delivery of creatives.
3. Schedule posts using tools like Buffer, Hootsuite, Meta Business Suite, etc.
4. Manage day-to-day activities on platforms such as Facebook, Instagram, LinkedIn and YouTube.
5. Ensure all content aligns with the brand voice and organizational goals.
6. Update bios, highlights, and page information regularly.
7. Respond promptly to comments, messages, and mentions.
8. Monitor conversations and engage with the audience to build a strong online community.
9. Flag any negative comments or issues to the appropriate team.
10. Assist in writing captions, selecting hashtags, and generating basic graphic or video content if required.
11. Collaborate with photographers, videographers, or content creators as needed.
12. Track key performance indicators (KPIs) such as reach, engagement, follower growth, and click-through rates.
13. Provide weekly/monthly reports and suggest improvements based on data insights.
14. Support the execution of social media campaigns around events, projects, or fundraising drives.
15. Coordinate with internal departments to gather required materials and approvals.
16. Stay updated with platform changes, trends, and algorithm updates.
17. Recommend new formats or tools (e.g., Reels, Stories, YouTube Shorts) to enhance engagement.
18. Ensure all published content maintains consistent branding, tone, and values of the organization.
19. Assist in writing, editing, and proofreading articles, blog posts, social media content, website copy, and other marketing materials.
20. Conduct thorough research on industry-related topics to develop original content ideas.
21. Collaborate with designers, marketing teams, and senior writers to produce content aligned with the company’s voice and strategy.
22. Optimize written content for SEO (Search Engine Optimization) and ensure keyword integration.
23. Update existing content to maintain accuracy and relevance.
24. Assist in creating content calendars and meeting content delivery deadlines.
25. Respond to feedback and revise content based on editorial direction.
26. Stay updated with industry trends and content marketing best practices.