Job Responsibilities:
1. Conduct in-depth research and analysis of industry trends, consumer behavior, and pricing strategies using data-driven insights.
2. Translate complex data into clear, concise, and engaging content including blog posts, articles, case studies, whitepapers, infographics, videos, and social media posts.
3. Collaborate with product management, sales, and customer success teams to gather insights and identify key themes and topics for content creation.
4. Utilize SEO best practices to optimize content for search engines and increase organic traffic.
5. Develop content that addresses the pain points and challenges faced by our target audience, providing actionable solutions and best practices.
6. Stay up-to-date with the latest developments in AI, SaaS, and relevant industries to inform content strategy and messaging.
7. Monitor content performance metrics and analyze data to track effectiveness and make data-driven recommendations for optimization.
8. Contribute to thought leadership initiatives by presenting data-driven insights and trends in the dynamic pricing landscape.
Candidate Profile:
1. Strong analytical skills with the ability to interpret and visualize data to tell compelling stories.
2. Excellent writing and editing skills with a keen attention to detail and accuracy.
3. Proficiency in data analysis tools and techniques, such as Excel, Google Analytics, and data visualization tools.
4. Knowledge of SEO principles and best practices.
5. Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
6. Excellent communication and collaboration skills with a demonstrated ability to work cross-functionally.
7. Passion for technology, AI, and innovation. Qualifications BA in English, Journalism and Communication