A. Content Writing Functions
• Create original, SEO-friendly, and engaging content including blogs, website copy, articles,
newsletters, email campaigns, ad copy, and social media captions.
• Develop brand storytelling for campaigns, launches, and thought-leadership initiatives.
• Draft scripts for videos, podcasts, presentations, and digital content series.
• Research industry trends, audience insights, and competitors to inform content strategies.
• Support editorial calendar planning aligned with marketing and business goals.
• Maintain brand voice, tone, and consistency across platforms.
B. Content Development Functions
• Repurpose core content into multiple formats (blogs → infographics → reels → case studies).
• Develop and manage content for websites, landing pages, and microsites with SEO best practices.
• Build marketing assets such as brochures, whitepapers, and e-books.
• Publish and manage content via CMS platforms (WordPress, HubSpot, Drupal).
• Ensure metadata, tags, and formatting are optimized for search and user experience.
• Regularly analyze and optimize content for visibility, conversions, and engagement.
• Conduct A/B testing on content headlines, CTAs, and layouts to maximize performance.