About the Role
We are looking for a creative and detail-oriented Copywriter who can craft engaging, emotionally resonant, and conversion-driven content across digital platforms. You will work closely with our marketing, social media, and design teams to bring the brand voice alive through storytelling that connects deeply with our audience.
Key Responsibilities
Write clear, engaging, and grammatically sound copy for social media, website, emailers, packaging, ad campaigns, and influencer briefs.
Maintain brand tone and storytelling consistency across all touchpoints.
Develop campaign taglines, captions, product descriptions, and ad hooks aligned with marketing goals.
Collaborate with designers and strategists to translate ideas into high-performing visuals and campaigns.
Research industry trends, audience insights, and competitor content to keep messaging relevant and fresh.
Edit, proofread, and refine all marketing communication before publication.
Support influencer marketing, community posts, and campaign ideation with creative copy.
Requirements
1–3 years of experience in copywriting, preferably in the fashion, lifestyle, or e-commerce sector.
Strong command of written English and Hindi and creative storytelling.
Ability to write in different tones — poetic, emotional, relatable, and sales-driven.
Familiarity with SEO writing, hashtags, and social media trends.
Excellent attention to detail and ability to meet deadlines.
Preferred Skills
Experience writing for Indian ethnic/fashion brands.
Understanding of Tier-2/Tier-3 audience communication styles.
Comfort with bilingual (English + Hinglish) or cultural copywriting.
Basic knowledge of Meta Ads or Google Ads copywriting.
Why Join Us
Be part of a fast-growing fashion brand loved by 1L+ customers.
Work in a collaborative, creative environment where your ideas shape real campaigns.
Opportunity to grow with a brand that blends tradition, emotion, and modern aesthetics.