Develop and execute innovative lighting product designs aligned with industry standards and market trends.
Prepare detailed CAD drawings, 3D models, and renderings for lighting fixtures and systems.
Perform lighting calculations and photometric analysis using industry-standard software
Collaborate with engineering teams to ensure design feasibility, functionality, and compliance with regulatory certifications.
Participate in client meetings to present design concepts and incorporate feedback into customized lighting solutions.
Define and implement strategic marketing plans to promote lighting products across B2B and B2C channels.
Manage digital marketing activities including website content, SEO/SEM, email campaigns, and social media.
Create and oversee the development of marketing collateral such as product brochures, datasheets, catalogs, and promotional videos.
Plan and execute participation in trade shows, industry events, and product launch campaigns.
Conduct market research and competitor analysis to support product positioning and sales strategies.
Collaborate with sales and distribution teams to ensure alignment on promotional initiatives and lead generation.