We are seeking a results-driven and detail-oriented Lead Generation Executive to join our sales and marketing team. The successful candidate will be responsible for identifying and qualifying potential clients, building and maintaining a database of leads, and supporting the sales team in converting these leads into customers. This role is essential to the company’s customer acquisition strategy and overall business growth.
Conduct market research to identify potential leads and target markets.
Generate and qualify leads through various channels including cold calls, emails, LinkedIn, and online tools.
Maintain and update lead information in the CRM system.
Set up meetings or calls between prospective clients and sales executives.
Collaborate with the sales and marketing teams to align strategies and improve lead conversion rates.
Analyze campaign performance and provide feedback for optimization.
Follow up with leads regularly to nurture interest and move them through the sales funnel.
Maintain a high level of product knowledge to effectively communicate value propositions.