Job Summary:
The Sales & Marketing Manager for Digital Printing Machines is responsible for developing, implementing, and overseeing strategies to drive sales growth, enhance market share, and ensure customer satisfaction. This position involves managing sales teams, building client relationships, and promoting the company's digital printing solutions to meet or exceed revenue targets.
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Key Responsibilities:
Sales Management:
1. Develop and execute strategic sales plans to achieve business objectives and revenue goals.
2. Identify and target potential customers, including print service providers, advertising agencies, and corporate clients.
3. Lead negotiations and close high-value deals with key clients.
4. Monitor and analyze sales performance, providing regular reports and insights to senior management.
Marketing Strategy:
1. Create and manage marketing campaigns to promote digital printing machines, including online and offline strategies.
2. Oversee content creation for digital marketing, including social media, email campaigns, and websites.
3. Collaborate with the product team to understand features and benefits, ensuring clear and effective messaging in marketing materials.
4. Plan and participate in trade shows, exhibitions, and industry events to showcase the company’s products.
Team Leadership:
1. Recruit, train, and mentor the sales and marketing team to achieve peak performance.
2. Set performance goals, conduct regular evaluations, and provide constructive feedback.
3. Foster a culture of collaboration and innovation within the team.
Customer Relationship Management:
1. Build and maintain strong relationships with existing clients to ensure repeat business and referrals.
2. Provide exceptional pre-sales and post-sales support, ensuring customer satisfaction.
3. Address client concerns and resolve issues promptly to maintain trust and loyalty.
Market Analysis:
1. Conduct market research to identify trends, competitors, and new opportunities.
2. Analyse customer needs and feedback to refine product positioning and sales strategies.
3. Develop pricing strategies that align with market demands and profitability goals.
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Key Skills and Competencies:
• Strong knowledge of digital printing technologies and industry trends.
• Proven track record in sales and marketing within the printing or related industry.
• Excellent leadership and team management skills.
• Strong negotiation, communication, and presentation abilities.
• Proficiency in digital marketing tools, CRM systems, and analytics platforms.
• Strategic thinking and problem-solving skills.