Bancassurance:
This is the term for the partnership between a bank and an insurance company, with the insurance company selling its products (like life insurance) through the bank's branches and employees.
Benefits of the Banca Channel:
Wider reach: Banks have a large network of branches and customers, offering insurance companies access to a large potential customer base.
Reduced sales costs: Insurance companies don't need to invest in their own extensive sales force, potentially saving on costs.
Cross-selling opportunities: Bank employees can leverage their existing customer relationships to sell insurance products, creating cross-selling opportunities.
Typical Roles in the Banca Channel:
Banca Manager: Oversees the Banca relationship, manages the team of advisors/salespersons, and ensures sales targets are met.
Banca Sales Manager: Responsible for directly selling insurance products to bank customers, often working closely with bank employees.
Banca Relationship Manager: Focuses on building and maintaining strong relationships with the bank's management and employees.
Banca Support/Assistant: Provides administrative and operational support to the Banca sales team.
Job Description Examples:
Drive business growth: A Banca Channel Manager would typically be responsible for driving business growth within assigned bank branches by achieving sales targets, increasing market share, and building strong relationships with bank management.
Train and motivate: They may also be responsible for training and motivating the bank employees who are involved in selling insurance products.
Develop strategies: Banca Channel Managers may develop strategies to increase sales and improve the overall Banca relationship.
Product Knowledge: A key requirement for most Banca Channel roles is having a strong understanding of life insurance products and the banking landscape.