Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store.Creating frameworks that transform our social media sites into highly profitable platforms.Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.Reviewing the security of checkout pages and payment procedures.Creating promotional offers and checking to see that these are uploaded precisely.Reviewing copy and legal disclaimers to verify their accuracy.Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.Examining sales-related metrics to inform restocks.Reporting on the utility of existing and novel strategies.
Required Candidate Profile:
Bachelors’ degree in Digital Marketing or related field.Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.Excellent understanding of UX, web design, customer flow and web analysis. Confidence in traffic analysis, reporting tools and optimisation.Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.