Area Sales Officer

Job Title: Area Sales Manager (ASM) - Consumer Electronics & Appliances

Reports to: Regional Sales Manager / Zonal Sales Head - North India

Job Summary: We are seeking a highly experienced and results-oriented Area Sales Manager with a strong background in the Consumer Electronics and Home Appliances industry. The successful candidate will be responsible for leading and accelerating sales growth for our range of [mention specific product categories, e.g., Coolers, Refrigerators, Televisions (LED/Smart TVs), Batteries, Washing Machines, Air Conditioners, etc.] across the entire Uttar Pradesh region, with a primary focus on the Lucknow and surrounding areas. This role demands deep market understanding, robust channel management capabilities, and proven leadership to drive market share and profitability.

Key Responsibilities:

• Strategic Sales Planning & Execution (Electronics Focus):

  • Develop and execute comprehensive sales plans and strategies specifically for our consumer electronics and home appliance product lines within the Uttar Pradesh market.

  • Set ambitious but achievable primary and secondary sales targets for product categories like Coolers, Refrigerators, Batteries, TVs, Smart TVs, etc., for the entire area.

  • Analyze sales trends, market dynamics, and competitor activities within the electronics retail landscape in UP to identify growth opportunities and mitigate risks.

  • Design and implement effective promotional schemes, trade offers, and merchandising strategies to enhance product visibility and drive sales at the retail level.

  • Accurately forecast sales volumes for each product category (coolers, TVs, refrigerators, etc.) and provide regular, detailed reports to senior management.

• Channel Development & Management (Electronics & Appliances):

  • Identify, onboard, and develop a strong, high-performing network of distributors, multi-brand outlets (MBOs), exclusive brand stores, large format retail (LFR) chains, and wholesale partners relevant to the consumer electronics and home appliance segments across Uttar Pradesh.

  • Nurture existing relationships with key channel partners, ensuring mutual growth and addressing their operational needs promptly.

  • Monitor and manage channel partner inventory levels for all electronic products, ensuring optimal stock rotation and minimizing dead stock.

  • Drive expansion into new territories or channels within UP where our electronic products have growth potential.

  • Ensure compliance with company policies and trade practices across the distribution network.

• Team Leadership & Development:

  • Lead, coach, mentor, and motivate a team of Sales Executives/Sales Officers responsible for electronic product sales in various districts of UP.

  • Conduct regular field visits with the team to provide on-the-job training, assess market conditions, and ensure execution excellence at the point of sale.

  • Set clear performance objectives, conduct performance reviews, and implement development plans for individual team members focusing on their electronics product knowledge and sales skills.

  • Foster a high-performance culture focused on achieving sales targets and market leadership in consumer electronics.

• Market Intelligence & Business Development:

  • Gather real-time market intelligence on competitor pricing, new product launches, marketing strategies, and consumer buying preferences specifically for coolers, refrigerators, TVs, batteries, and other relevant appliances in Uttar Pradesh.

  • Identify opportunities for new product introductions or adaptations based on regional market demand for electronic goods.

  • Participate in regional trade fairs, dealer meets, and industry events to enhance brand presence and identify new business avenues.

  • Provide valuable insights to the marketing team for localized campaigns and product positioning.

• Customer Relationship & Service Coordination:

  • Build strong relationships with key retailers and major multi-brand stores, ensuring our products receive preferential display and push.

  • Address and resolve trade and customer issues related to product availability, quality, or service promptly and efficiently.

  • Liaise with the service team to ensure efficient after-sales support for electronic products, contributing to overall customer satisfaction.

• Reporting & Compliance:

  • Maintain accurate sales records, submit timely reports on sales performance, market activities, expenses, and competitor intelligence.

  • Manage the area's sales budget effectively, ensuring optimal utilization of resources for maximum ROI.

  • Ensure strict adherence to company policies, ethical sales practices, and relevant statutory regulations.

Qualifications & Experience:

• Education: Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is highly preferred.

• Experience:

  • Minimum of 6-10 years of progressive sales experience, with at least 3-5 years specifically in a sales management or Area Sales Manager role.

  • Mandatory and extensive background experience within the Consumer Electronics, Home Appliances, or related Electrical Goods industry. This must include direct experience with products such as Coolers, Refrigerators, Televisions (LED/Smart TVs), Batteries, Washing Machines, Air Conditioners, Small Domestic Appliances, etc.

  • Proven track record of consistently achieving and exceeding ambitious sales targets in a competitive electronics market.

  • Demonstrated expertise in managing large distribution and retail networks (GT, MT, Exclusive Stores) for electronic products.

  • Strong working knowledge of the Uttar Pradesh market, especially Lucknow, including local trade practices, consumer behavior, and geographical nuances.

Required Skills & Competencies:

• Deep Product Knowledge: In-depth understanding of the features, benefits, and competitive landscape of various consumer electronic products and home appliances.

• Channel Sales Expertise: Proven ability to build, manage, and optimize distribution channels for electronics.

• Exceptional Leadership: Strong ability to lead, motivate, coach, and develop a sales team to achieve peak performance.

• Strategic & Analytical Thinking: Capability to analyze complex market data, identify trends, formulate effective sales strategies, and solve problems.

• Outstanding Communication: Excellent verbal, written, and presentation skills in English and Hindi. Knowledge of local dialects of UP is a significant advantage.

• Negotiation & Persuasion: Highly skilled in negotiation, objection handling, and closing deals with diverse stakeholders.

• Relationship Management: Proven ability to build and maintain strong, trust-based relationships with distributors, retailers, and team members.

• Proactive & Results-Oriented: A self-starter with a strong drive for achievement and a hands-on approach to market execution.

• Tech Proficiency: Proficient in CRM software (e.g., Salesforce, Zoho CRM), MS Office Suite (especially Excel for data analysis), and other sales reporting tools.

• Extensive Travel: Willingness and ability to travel extensively within the assigned area of Uttar Pradesh as required.

• It is a Full Time सेल्स / बिझनेस डेव्हलपमेंट job for candidates with 1 - 2 years of experience.

More about this Area Sales Officer job

1. What is the eligibility criteria to apply for this Area Sales Officer job?
   Ans: The candidate should be ग्रेजुएट आणि त्याहून अधिक and above with 1 - 2 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹35000 - ₹40000 दरमहा that depends on your interview. It's a फुल टाईम job in Jaipur.
3. How many working days are there for this Area Sales Officer job?
   Ans: This Area Sales Officer job will have 6 working days.
4. Are there any charges applicable while applying or joining this Area Sales Officer job?
   Ans: No, there is no fee applicable for applying this Area Sales Officer job and during the employment with the company, i.e., MARKETING MINDS.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Area Sales Officer role?
   Ans: There is an immediate opening of 2 Area Sales Officer at MARKETING MINDS
7. Who can apply for this job?
   Ans: Only Male candidates can apply for this सेल्स / बिझनेस डेव्हलपमेंट job.
8. What are the timings of this Area Sales Officer job?
   Ans: This Area Sales Officer job has 09:00 AM - 06:00 PM timing.