Role Overview
We are seeking a high-performing Sales Head to lead AhaGuru’s national B2C sales function. The ideal candidate
will have experience in scaling revenue from ₹30 Cr to ₹40 Cr annually and managing large, distributed sales
teams of at least 25 members. You will be responsible for defining the sales strategy, improving conversions,
and driving aggressive growth across product lines.
Key Responsibilities
• Sales Strategy & Execution
o Design and implement a scalable B2C sales strategy to achieve revenue targets of ₹30–40 Cr
annually
o Drive sales across all AhaGuru programs – JEE, NEET, CBSE, Self-Study
o Open new sales channels: outbound, affiliate, parent webinars, and school collaborations
• Team Leadership & Performance
o Manage, mentor, and scale a sales team of 25+ members including telesales executives and
managers
o Set KPIs, monitor productivity, and implement performance improvement strategies
o Establish effective onboarding, training, and performance evaluation systems
• Funnel & Process Optimization
o Improve lead-to-sale conversion across inbound and outbound funnels
o Collaborate with marketing and product teams to optimize messaging and workflows
o Leverage CRM and automation tools to improve sales velocity and efficiency
• Customer Communication & Engagement
o Develop strong parent communication strategies that address pain points and build trust
o Conduct orientation sessions, webinars, and events to convert leads
o Contribute to building sales collateral and storytelling for various buyer personas
• Reporting & Revenue Forecasting
o Build weekly and monthly dashboards to track revenue, CAC, LTV, and team performance
o Provide accurate forecasts and insights to leadership for business planning
o Ensure compliance with all internal sales processes and reporting structures
Key Requirements
• 8+ years of experience in B2C Sales, with 3+ years in a leadership role
• Proven track record of generating ₹30–40 Cr in annual revenue
• Experience in managing and scaling sales teams of 25+ members
• Strong background in EdTech, consumer tech, or education sales preferred
• Data-driven decision-maker, with deep knowledge of CRM tools like Zoho/Salesforce
• Excellent communication, leadership, and execution skills
• Passionate about education and AhaGuru’s mission of conceptual learning