· Perform on-page SEO (meta tags, headings, URL optimization, internal linking, schema, etc.)
· Conduct keyword research, competitor analysis, and market trend evaluation.
· Optimize content according to latest SEO guidelines (E-E-A-T, Google updates).
· Perform regular technical SEO audits using tools like Screaming Frog, SEMrush, Ahrefs, or Google Search Console.
· Monitor, analyze, and report website performance using Google Analytics and GSC.
· Execute and manage link-building campaigns, guest posting, and outreach strategies.
· Stay updated with Google algorithm updates and industry best practices.
· Collaborate with content, web development, and marketing teams to achieve SEO goals.
· 3+ years of proven SEO experience (on-page, off-page, and technical).
· Strong knowledge of Google Analytics, Google Search Console, Ahrefs/SEMrush, and Screaming Frog.
· Understanding of HTML, CSS basics, and site structure.
· Experience with schema markup and structured data.
· Good communication and reporting skills.
· Up-to-date with the latest SEO trends and practices.
· Basic understanding of content strategy and conversion tracking is a plus.