About the Role
We’re looking for a data-driven Performance Marketing Manager to lead lead-generation
campaigns across Meta, Google, and other platforms. If you thrive on metrics, ROI, and
performance optimization, this role is for you.
Key Responsibilities
• Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, Taboola,
and affiliate networks
• Drive cost-efficient lead generation with a focus on CPL, CAC, ROAS, CTR, and CVR
• Collaborate with creative, content, tech, and sales teams to build effective ad funnels
and high-converting landing pages
• Analyse performance data and deliver actionable insights and reports
• Conduct A/B testing and scale high-performing campaigns
• Manage budgets and allocate spending across platforms strategically
• Stay current with ad platform updates, policies, and best practices
• Identify and test new growth opportunities
Requirements
• Expertise in Meta Ads, Google Ads, Google Analytics, GTM, and Taboola
• Strong understanding of attribution, targeting, and campaign optimization
• Proficient in Excel/Google Sheets for reporting
• Familiarity with CRMs like Salesforce, HubSpot, or Lead squared is a plus
• Analytical mindset with creative problem-solving ability
• Experience in real estate, D2C, or high- ticket products preferred