Marketing Manager

Company Profile

This is an opportunity to join one of education sector’s most successful software services companies. Over the last 5 years, we have grown at an average rate of 30% each year. This newly-created position will be an integral part of our Sales & Marketing as we embark on the next phase of our growth.

Established in 2002, BeeS Software Solutions provides comprehensive ERP solutions catering to different Government & Private Universities, Autonomous & Non-Autonomous Engineering and Degree Colleges. As part of enhancing our market ERP product offerings and developing a cloud-based solution using latest technologies; we seek a professional committed to success.

Our organization culture promotes healthy work environment to support professional and personal growth.

Job Description

• Provide strategic leadership and development of integrated marketing plans including: web pages, blogs, emails, case studies, contributed articles, social media, lead nurturing campaigns, sales collateral and tools, advertising and sales presentations to support products and drive revenue.

· Oversee the entire lifecycle of projects and campaigns, ensuring deliverables are timely and on budget

• Maintain the overall marketing workflow/calendar, working closely with Digital Marketing.

• Monitor and report on the success of marketing campaigns

• Partner with Product Marketing and other functional stakeholders to understand priorities, messaging, and overall marketing plan. Recommend strategies to market existing products and launch new products that drive growth.

• Oversee marketing plans, tools, and other program development executed through key elements of the marketing mix – e.g. digital marketing, direct marketing, social media, other advertising, thought leadership, industry relations, etc.

• Activate strategies including leading cross-functional work teams and directing internal creative resources and external agencies (where needed) to develop and deploy assets.

• Partner with the Product Marketing team to identify, develop, and maintain marketing/sales tools for core event technology – e.g. demos, sales guides, vision templates, brochures/sell sheets, presentations, proposal boilerplate content, videos, email campaigns, website content, etc. to support new/existing products, communicate the value props, and help close sales.

• Ensure tailored content for key customer stakeholder groups - e.g. event planners and venue partners.

• Create assets (white papers, content marketing articles, newsletters, email, social media and video content, infographics, etc.) for customers and industry partners (who will amplify our messages).

• Develop content for trade publication submissions, press releases, client/prospect newsletters, and other efforts that generate awareness and understanding of BeeS in the marketplace.

• Provide analytics/insights demonstrating the value of marketing programs and channels.

· Adjust strategies accordingly to improve resource allocation, customer acquisition, revenue generation, etc.

· Oversee 1-3 direct reports that include content development and creative; manage freelance resources.

Job Qualifications

• Bachelor’s degree required in Business, Marketing or related field of study

• 7 plus years integrated marketing experience within B2B and B2C organizations

• Strong track record developing and executing marketing plans

• 6+ years people management; strong leadership skills and confidence to lead, manage & engage team.

• Consistent history of setting strategy, building plans, and driving hands-on execution and accountability for results

• Expertise leading cross-functional teams (and agencies) to develop/deploy product positioning, marketing plans, sales enablement tools and marketing mix execution for new and existing products

• Demonstrated experience deeply engaging with customers, markets, products and solutions

• Experience developing and deploying the full range of marketing mix options to launch new and support existing products/services – sales enablement tools, website content, direct marketing, thought leadership, industry relations, etc.

• Proficiency with digital marketing strategies and marketing tech stack to activate within solution marketing plans; campaign development and management expertise

• Analytical thinker with ability to synthesize data and analysis from many sources into concise, actionable insights and actionable/profitable marketing plans

• Hands on leader capable of leading and doing - can provide marketing vision, project leadership and hands-on execution

• Experience leading/managing external vendors and agency partners

• Bonus Points:

• Hospitality and/or event industry experience and/or familiarity

• Technical and software marketing experience

Job Type: Full-time

• It is a Full Time मार्केटिंग job for candidates with 6+ years of experience.

More about this Marketing Manager job

1. What is the eligibility criteria to apply for this Marketing Manager job?
   Ans: The candidate should be पोस्ट ग्रेजुएट आणि त्याहून अधिक and above with 6+ years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹40000 - ₹40000 दरमहा that depends on your interview. It's a फुल टाईम job in Hyderabad.
3. How many working days are there for this Marketing Manager job?
   Ans: This Marketing Manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Marketing Manager job?
   Ans: No, there is no fee applicable for applying this Marketing Manager job and during the employment with the company, i.e., BEES SOFTWARE SOLUTIONS.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Marketing Manager role?
   Ans: There is an immediate opening of 2 Marketing Manager at BEES SOFTWARE SOLUTIONS
7. Who can apply for this job?
   Ans: Only Male candidates can apply for this मार्केटिंग job.
8. What are the timings of this Marketing Manager job?
   Ans: This Marketing Manager job has 09:00 AM - 06:30 PM timing.