· Understanding of marketing principles, branding strategies, and market positioning
· Knowledge of social media platforms and engagement strategies
· Strong written and verbal communication skills for compelling content creation
· Market research and audience segmentation
· Lead generation and customer engagement strategies
· Collaborating with sales teams to drive conversions
· Represent your organization at trade exhibitions, events and demonstrations
· Identify new markets and business opportunities
· Ability to craft persuasive messaging and brand storytelling
· Ability to develop and execute marketing campaigns across different channels