We are seeking a dynamic and self-motivated Field Marketing Executive to join our team. The ideal candidate will be responsible for executing marketing campaigns, generating leads, and promoting our brand through on-ground marketing activities. This role requires excellent communication skills, the ability to interact with customers directly, and a proactive approach to achieve marketing and sales targets.
Execute field marketing campaigns in designated areas
Generate leads through BTL (Below The Line) activities like door-to-door visits, canopy setup, flyers, and outdoor promotions
Conduct market research and competitor analysis in the field
Build strong relationships with local vendors, retailers, or customers
Collect customer feedback and share insights with the marketing and sales teams
Represent the brand in a professional and positive manner
Submit daily/weekly reports on activities and results
Coordinate with internal teams for event planning and execution
Achieve monthly lead generation or sales targets
Bachelor's degree in Marketing, Business, or related field
1–3 years of experience in field marketing, sales, or similar roles
Strong communication and interpersonal skills
Self-driven with a target-oriented mindset
Ability to work independently and travel extensively
Good organizational and reporting skills
Familiarity with local market trends and customer behavior