Develop and implement integrated marketing plans aligned with the company’s business goals and growth objectives.
Identify target markets and segments (hospitals, insurance companies, corporates, TPAs, government bodies) and customize campaigns accordingly.
Monitor market trends, competitor activities, and customer insights to refine marketing strategies.
Build a strong brand identity and reputation for the company in the healthcare and aviation sectors.
Ensure brand consistency across all marketing channels, communications, and promotional materials.
Lead the design and execution of impactful campaigns for both B2B and B2C audiences.
Oversee digital marketing efforts including SEO/SEM, Google Ads, social media, email campaigns, and website management.
Drive online lead generation and conversion through performance marketing strategies.
Monitor digital KPIs and continuously optimize campaigns to achieve ROI goals.
Identify and build strategic alliances with hospitals, air operators, international assistance companies, and corporate partners.
Collaborate with the Business Development team to support tendering and institutional sales with marketing tools and presentations.
Represent the organization at healthcare expos, industry events, and medical tourism forums.
Lead creation of marketing content including brochures, videos, newsletters, press releases, and case studies.
Manage public relations, media coverage, and crisis communication planning.
Serve as the brand spokesperson when required for media or public engagements.
Lead and mentor a team of marketing executives, designers, content creators, and digital marketers.
Coordinate with internal departments such as Operations, Business Development, and Clinical teams to align marketing initiatives.