Compony: Tribal Roots pvt ltd.
Job Title: Marketing & Social Media Executive
Location: Andheri West, Mumbai (Next to DN Nagar Metro Station)
Employment Type: Full-Time
Website: www.pahariroots.co.in
Job Summary:
Pahari Roots is seeking a creative and proactive Marketing & Social Media Executive to join our dynamic team. The ideal candidate should possess a strong foundation in marketing, content creation, and design tools. This role involves managing our social media presence, producing engaging content including reels, coordinating with vendors for marketing materials, and contributing to brand campaigns across digital and offline platforms.
Key Responsibilities:
Plan, create, and schedule content for social media platforms (Instagram, Facebook, etc.)
Shoot, edit, and publish engaging short-form video content such as reels
Write creative and compelling captions, posts, and campaign content
Track social media trends and insights to refine content strategy
Design marketing creatives using Canva, Adobe Express, or similar tools
Coordinate with external vendors/printers for marketing collateral and promotional materials
Assist in the execution of marketing campaigns and offline brand events
Maintain brand voice and visual consistency across all platforms
Requirements:
Certification or training in graphic design or design software
Bachelor's degree in Marketing, Mass Communication, or a related field (preferred)
Excellent written and verbal English communication skills
Hands-on experience with social media tools like Meta Business Suite, Buffer, etc.
Proficiency in Canva, Adobe Illustrator, Adobe Photoshop, or similar tools
Video creation/editing skills using apps like CapCut, InShot, etc.
Ability to manage tasks independently, meet deadlines, and coordinate with multiple teams
Preferred Qualifications:
1–2 years of experience in a marketing or social media-related role
Experience with influencer collaboration, community engagement, or brand building
Understanding of social media analytics and performance metrics
Perks & Benefits:
Work with a fast-growing, socially-driven food brand
Exposure to both digital marketing and offline branding campaigns
Opportunities for creativity, learning, and career growth in a collaborative environment