Social Media Executive Responsibilities:
Ø Oversees all company social media accounts management
Ø Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
Ø Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
Ø Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
Ø Audits and analyses social media presences, including digital advertising costs and returns
Ø Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement