Location: Remote / Delhi NCR (Preferred)
Company: HOMEWRK – The Honest Home Company
Type: Full-Time / Freelance Trial → Retainer
ABOUT Us
We’re not a broker.
We’re not a portal.
We’re a rebellion against the BS in Indian real estate.
HOMEWRK is reimagining how flats are sold—with radical honesty, design-led storytelling, and content that cuts through the spammy noise.
Think: The Whole Truth + Ditto Insurance + Gen Z memes… in real estate.
Own the internet’s attention.
Turn our content strategy into a cult brand that:
Makes people laugh → then trust → then book a flat
Breaks myths → builds memes → drives leads
Posts with purpose, not pressure
Turn our 6P content strategy (Problems, Product Truths, Punchlines, People, Process, Proof) into viral reels and grid posts
Build a visually consistent, scroll-stopping Instagram grid (and maybe LinkedIn soon)
Collaborate on weekly content drops with ChatGPT & Sora AI
Track basic analytics, optimize based on what works
Manage the content calendar + repurpose posts for stories, highlights, WhatsApp, etc.
Must-Have
Obsessed with Instagram, reels, memes, and what makes GenZ stop scrolling
Strong aesthetic sense — you get what “premium but relatable” looks like
Copywriting instincts – punchlines, witty headlines, zero cringe
You love brands that feel like friends, not companies
✅ Have Canva or Figma skills — you can design thumb-stopping posts yourself
Bonus If You...
Have worked at a D2C startup or meme-style brand like The Whole Truth, Ditto, Zepto, or similar
Have experience directing AI tools (like Sora or ChatGPT) to build content
Have built your own Instagram page or meme handle before
Trial project first (paid)
Then: ₹25K–₹50K/month (retainer)
Potential for equity bonuses if aligned for the long term
TO APPLY
Send us:
Your best 3 IG reels or grid posts (personal or professional)
A 1-minute Loom/video saying how you'd take HOMEWRK viral
Your Instagram handle (if you run something yourself)