Key Responsibilities
1️⃣ SEO Strategy & Implementation
Develop, execute, and optimize SEO strategies for multiple client websites.
Conduct comprehensive website audits and implement on-page SEO best practices (meta tags, headings, schema, site speed, etc.).
Perform in-depth keyword research and develop content plans based on competitive analysis and search trends.
Optimize existing website content and collaborate with content writers for SEO-focused content creation.
2️⃣ Technical SEO
Monitor and resolve crawl errors, indexation issues, and site health problems using Google Search Console and other SEO tools.
Work closely with developers to ensure technical SEO requirements are implemented (mobile friendliness, page speed, structured data, XML sitemaps, robots.txt, canonical tags, etc.).
3️⃣ Off-Page SEO
Build and manage high-quality backlinks through white-hat link-building strategies.
Develop and execute outreach campaigns for guest blogging, PR submissions, and partnerships.
Monitor backlink profiles and disavow toxic links if needed.
4️⃣ Analytics & Reporting
Track and analyze website performance using Google Analytics 4 (GA4), Google Search Console, and SEO tools.
Prepare weekly/monthly SEO performance reports highlighting key metrics, insights, and recommendations.
Stay updated with Google algorithm updates and adapt strategies accordingly.
5️⃣ Cross-functional Collaboration
Work with design, development, and content teams to ensure SEO best practices are integrated across all digital assets.
Coordinate with the paid marketing team to align organic and paid efforts for maximum impact.
Provide SEO insights during client meetings and strategy discussions.