Job Summary
The profile will serve as the primary point of contact for key clients, ensuring their needs are met
and their expectations exceeded. With a strong understanding of digital marketing trends, this role
will drive client success and foster long-term partnerships.
Key Responsibilities
Client Relationship Management:
o Act as the main point of contact for assigned clients, building strong and lasting
relationships.
o Understand client business objectives and align our services to meet their goals.
o Address client queries and issues promptly and effectively, ensuring satisfaction.
Account Growth and Retention:
o Identify opportunities for upselling and cross-selling digital marketing services.
o Develop and execute client retention strategies to foster loyalty and repeat
business.
o Collaborate with internal teams to deliver tailored solutions for clients.
Campaign and Project Oversight:
o Oversee the planning, execution, and monitoring of digital marketing campaigns for
key accounts.
o Ensure projects are delivered on time, within budget, and meet quality expectations.
o Provide regular performance reports and insights to clients, highlighting ROI and
achievements.
Digital Marketing Expertise:
o Stay abreast of digital marketing trends, tools, and best practices to advise clients
effectively.
o Guide clients in adopting innovative marketing strategies to achieve their business
goals.
o Collaborate with creative, technical, and analytics teams to align campaign
objectives.
Key Performance Indicators (KPIs)
Client satisfaction scores and feedback.
Revenue growth from assigned accounts (upselling/cross-selling).
Retention rate of key clients.
Campaign performance metrics (e.g., ROI, engagement, conversions).
Timeliness and accuracy of client deliverables.
Qualifications and Skills
Bachelor’s or Master’s degree in Marketing, Business, or related fields.
1- 6 years of experience in account management or client servicing, preferably in a digital
marketing agency.
Deep understanding of digital marketing channels, tools, and metrics.
Exceptional interpersonal, communication, and negotiation skills.
Proficiency in project management and CRM tools.
Proven ability to manage multiple clients and projects effectively.