Experience Required:
3 to 5 Years
About the Role:
We are looking for a Senior Performance Marketer with strong expertise in Google Ads, Meta (Facebook/Instagram) Ads, and complete knowledge of digital marketing strategies and performance funnels. You will be responsible for strategizing, executing, optimizing, and scaling paid marketing campaigns across platforms with a clear focus on ROI, CPL, and conversion metrics.
Key Responsibilities:
Plan, execute, and optimize performance campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram)
Manage end-to-end funnel: ad creation, audience targeting, landing pages, conversion tracking, retargeting, and performance analysis
Run data-driven experiments to improve CAC, ROAS, CTR, CPL, and engagement
Monitor, analyze, and report campaign performance using Google Analytics, GA4, Meta Ads Manager, and other tools
Drive A/B testing of creatives, headlines, landing pages, and CTAs to optimize conversions
Collaborate with content, design, and web teams to develop high-performing marketing assets
Identify growth opportunities and scaling potential for each campaign
Create detailed weekly/monthly reports with actionable insights for management
Stay updated with the latest trends and algorithm changes in performance marketing
Key Requirements:
3–5 years of hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads
Strong knowledge of Google Tag Manager (GTM), Pixel, Events Setup, Conversion Tracking
Proven track record in performance marketing with measurable ROAS and conversions
Solid understanding of full-funnel marketing, landing page optimization, and remarketing
Experience in managing budgets efficiently and scaling campaigns profitably
Excellent analytical skills and proficiency in tools like Google Analytics, Excel, Looker Studio (formerly Data Studio)
Experience with lead generation and eCommerce performance campaigns is a plus
Ability to manage multiple projects, team collaboration, and reporting effectively
Google and Facebook certifications are a plus
Perks & Benefits:
Competitive salary based on experience
Performance bonuses and growth incentives
Opportunity to lead digital strategy for exciting brands
A fast-paced and collaborative work environment
Learning opportunities and access to premium marketing tools