Develop, implement, and manage digital marketing campaigns across multiple channels (SEO, SEM, email, social media, display advertising, etc.)
Manage the company’s website, ensuring it is optimized for SEO and user experience
Analyze and report on performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Stay up to date with the latest trends and best practices in digital marketing and measurement
Manage content creation and updates for web and social media platforms