Digital Marketing Executive

ग्रेजुएट आणि त्याहून अधिक

Females Only

6 days working | Day Shift

PAN Card, Aadhar Card, Bank Account

Key Responsibilities
Paid Marketing Strategy & Execution:
Develop, lead, and manage end-to-end paid marketing campaigns across platforms such as Google Ads, Meta Ads, and other digital media.
Campaign Performance & Analysis:
Analyze and interpret campaign performance using Google Analytics, CRM dashboards, social media insights, and vendor-specific tools to optimize budget and ROI.
Lead Generation & Conversion Optimization:
Create compelling landing pages and lead generation forms, ensuring optimal conversion rates and seamless user experiences.
Vendor Research & Partnerships:
Identify and test partnerships with new vendors to expand audience reach and reduce acquisition costs.
Cross-Team Collaboration:
Work closely with content creators, designers, and sales teams to align messaging and maintain consistent brand communication across all digital platforms.
Social Media Marketing & Content Planning:
Plan and manage social media content calendars, publish engaging posts, and run targeted ad campaigns to grow and engage the community.
Email Marketing:
Build, manage, and analyze email marketing campaigns to drive engagement and nurture leads through the sales funnel.
Market & Competitor Intelligence:
Stay informed on market trends, competitor strategies, and changes in the digital landscape to identify new opportunities.
Data-Driven Culture:
Foster a test-and-learn approach through A/B testing, experimentation, and performance benchmarking.
Tracking & Reporting:
Apply UTM parameters for campaign tracking and reporting, ensuring accurate attribution and actionable insights.
Required Skills & Qualifications
2–5 years of proven experience in digital marketing, with hands-on expertise in campaign management and performance analysis.
Strong proficiency in Google Analytics, Meta Ads Manager, Google Ads, CRM systems, and email marketing tools.
Solid understanding of UTM tracking, conversion optimization, and attribution modeling.
Experience with landing page builders (e.g., Unbounce, Elementor) and basic knowledge of HTML/CSS is a plus.
Excellent communication, organizational, and project management skills.
Ability to work both independently and collaboratively in a fast-paced environment.
Up-to-date with the latest digital marketing trends, tools, and best practices.

Compensation & Benefits
Pay: ₹25,000 – ₹40,000 per month (based on experience and performance)
Benefits:
oCell phone reimbursement
oPerformance bonus
oAnnual bonus
Schedule:
oDay shift (In-person work)

Join Minu Fashions and play a key role in transforming our digital presence while advancing your career in a dynamic and creative environment.