JD For DIGITAL MARKETING:
Key Responsibilities:
Plan and execute digital marketing strategies across platforms including SEO, SEM (Google Ads), social media, and email marketing.
Manage paid advertising campaigns on Google, Facebook, Instagram, and LinkedIn to meet lead generation and branding goals.
Monitor and analyze performance metrics (CTR, CPC, ROAS, bounce rate) to optimize campaigns in real time.
Coordinate with creative and content teams to produce compelling and targeted marketing content.
Oversee social media calendar, content scheduling, and community engagement.
Conduct keyword research and implement on-page and off-page SEO strategies.
Track website traffic and user engagement using tools like Google Analytics, Search Console, and Hotjar.
Assist in managing marketing budgets and vendor relationships.
Stay up-to-date with emerging digital trends and competitor activity.
🧠 Key Skills:
Google Ads, Meta Ads Manager, Google Analytics
SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog)
Email marketing (Mailchimp, Zoho Campaigns)
Social media strategy and paid promotions
Canva/Photoshop/basic design tools (optional)
Excellent communication and data interpretation skills
🎓 Experience:
· 3-5 years of Experience is required in a similar field.